Although every business would probably appreciate their employees helping to promote the business, often it is only the ones which have an exceptionally good employer employee relationship that enjoy it. That is until now. Now there are employee advocacy programs which are designed to encourage employees to take an active role in promoting their business.
These programs have been especially designed to increase employee advocacy, improving a business’s visibility on the internet and specifically on the social media.
If you visit the official website for one of these programs you will see better how it works but basically it can be beneficial to both the employee as well as the employer, if it is used in the way for which it was designed. It is well-known that a business social media page is far less likely to have as many friends as any of the business’s employees may have and so the advocacy program uses that to the business’s advantage.
Once an employee agrees to join the program, the employer can place brand names and other info on to that employees social media page so that when they post something to a friend or better still all their friends, their friends not only see the post but they also see the brand information.
If of course any of those friends pass on the post to some or all of their friends, those friends too will see the brand information. This ensures that a business’s brand information is seen by a far greater audience than it otherwise would have been.
The employee can be encouraged to take part in the program as the employer will access to how far the brand info has been spread and so if they so wish, they can reward the most influential employees.
Of course though, it would be far better if the business had a good employer employee relationship as then no encouragement may be needed as the employees may be eager to assist in any way possible.
Having good visibility on the internet is very important to any business today as 60% of all business is now carried out on the worldwide web and that percentage is increasing all the time and so if a business is not visible online, it is continuing to lose out on an increasing amount of potential business.
The social media sites are of course today the most visited sites and so it is only understandable that if a business can get a good presence on those, they may become well-known throughout the worldwide web. Any business marketing program today must include online marketing and if that online marketing strategy can include being seen on the social media sites, so much the better.
It would appear that the internet is here to stay and will only grow further in popularity and so it is not too late for a business to start marketing itself online and if the employees are prepared to help the business, it will become even more visible.